Thank you for explaining electoral targeting ads on Meta, and why it's so frustrating trying to translate Meta's broad categories into postcodes and then constituencies to infer electoral objectives. I guess the people who place ads for political parties must themselves use the kind of constituency boundary-straddling postcode map you had to build?

Checked out Labour's alleged Tory-increased mortgage figures by area to find that Kensington is the highest at an extra £15,000 a year!

And presumably this crisis is a great gift to Labour to counter the Tories' electoral myth that Labour is no good with money (having "caused" the 2008 global meltdown...) -- until Labour gets into power and has to deal with it themselves.

Expand full comment

Exactly - they use maps that show the % overlaps between postcode segments and constituencies.

Expand full comment