Labour's election strategy (in postcodes)

What do 2,329 postcodes tell us about how Labour hopes to win in 2024?

For the last year or so, the Meta Ad Library has included data about the postcode segments political advertisers have targeted with their ads. (click the “Audience” tab to check it out).

A minority of ads use postcode targeting, but when it is used, it can reveal a page’s geographical electoral strategy. From it, we should be able to see exactly the are…