Should campaigns use AI?

They could, but there are plenty of reasons not to.

In the New Statesman, as well as here on Substack, John Oxley has written about how political campaigns are now entering the “AI age”.

It’s an interesting piece, arguing that the first campaigns to use AI effectively will reap real benefits (i.e. win). In this view, they’ll target better, personalise more and save money on production, resulting in the f…