2024 Predictions: Benedict Pringle

Benedict runs politicaladvertising.co.uk, which regularly reviews political ad campaigns in the UK and beyond. He works in advertising.

This issue was guest-written by Benedict, looking forward to what we’ll see from parties over the next 15 months (some people this week have been predicting an autumn 2023 election - please no!). So, without further ado, let’s hand over to Benedict…